SEIU California needed help launching Oye Mi Voz, a new voter registration campaign directed to young Latinos in Fresno and Sacramento counties. Signified Media Group built the digital campaign from scratch, including promotional videos in English and Spanish, a website, social media accounts, and online advertising.

I worked with vendors to arrange video shoots, photography, and a tool that located a person’s polling place when they texted Oye Mi Voz.

Once Oye Mi Voz was launched, I continued to create content for a blog, Facebook, Twitter, and Instagram.